Performance Driven Digital is the company behind Contractiv8. Twenty years of building revenue engines in complex global organisations, now applied to shipping AI-era products and practices.
Built, launched and operated by Performance Driven Digital: a platform that helps creators understand what they're signing, before they sign it.
Contractiv8 scans brand-deal contracts against a curated clause detection library — flagging terms that threaten content ownership, usage rights, exclusivity and payment before they become problems.
No AI ever reads your contract. Rules-based analysis, in about 30 seconds.
Visit contractiv8.com →The same discipline that built Contractiv8, available to organisations navigating marketing in the AI era.
Enterprise website consolidation, M&A integration, MarTech architecture, marketing operations and team development.
Technical SEO and AI-enhanced performance marketing that turns data into measurable revenue.
Automations for marketing teams and business owners — built and battle-tested on our own products first.
Leigh Merritt is a data-driven digital marketing strategist with 20 years' experience building revenue engines inside complex global organisations. He founded Performance Driven Digital to apply that enterprise discipline to the AI era — and proved the approach by designing, building and launching Contractiv8, a contract risk intelligence platform for content creators.
No hard sell. Just clarity and next steps.
Whether it's about Contractiv8, a partnership, or marketing in the AI era — the inbox is open.
leigh@performancedrivendigital.com